• 04 January, 2024

From Scrolling to Success: How to Land Exciting Social Media Manager Jobs

No one can deny the power of social media, especially now in 2024. The average number of social media users is rising by millions per year. So, social media has become one of the most potent information channelling platforms in 2024. Do you also want to pursue your career as a social media manager? If yes, this is the right time!

Explore all details related to social media manager careers, the role of an SM manager and tips to be a successful social media content creator in this post.

So, let’s start from a basic level;

What Does a Social Media Manager Do?

A social media manager is the main person who handles all tasks on different social media platforms such as Facebook, Instagram, LinkedIn, and many more. An SM manager is the main person who plans, creates, and initiates all campaigns or posts on different social media platforms.

If you really want to be an SM manager, remember that this job comes with significant responsibilities. You must analyse all aspects of different SM platforms to engage your audience more creatively and compellingly.

Indeed, social media has become a leading platform for all brands and businesses to promote their products and services. As mentioned earlier, it is a diverse job, as you are the main person dealing with all content, publications, and advertisements.

As a social media content creator, you’ll be responsible for the following aspects;

• Graphic designing and editing
• Proofreading
• Copywriting
• Content creation and planning
• Management of different information channels
• Analysing channelled information on a routine basis

What are the Required Skills for the Job of Social Media Manager?

As we all know, social media is continuously changing. So, you must stick to a different strategy and plan. You would be perfect for this role only if you know how to work in a diverse environment. Apart from diversity, there are a few needed skills to consider if you really want to be a social media manager.

• Always Ready to Learn New Things

As a social media content creator, you must upgrade your strategies and planning based on current aspects and scenarios. You’ll be a perfect fit for this role only if you are always ready to learn and adapt to new things.

You should be ready to experiment with different things. Ensure the creation of engaging SM content regardless of current trends or technology. It shows that you must keep current because of continuously changing social trends.




• Strong Communication Skills

A social media manager deals with all platforms as the leading person. A person who doesn’t have excellent communication skills might be unable to run an SM campaign successfully. Not only written, but you may also have to work on your verbal communication to excel in your career as a social media manager.

You should have a firm grip on your copywriting, writing and information channelling skills. It’s not possible without leading communication skills. Engaging people virtually or personally might be difficult if you don’t know how to communicate.

You have to ensure you communicate with your audience in a precise pattern. So, even an average individual can understand your point without any trouble. You may also have to work on your attitude if you deal with your clients or customers through DMs. So, they find you friendly and supportive while communicating with you on different social media platforms.




• Content Creation

Even though you are not responsible to create each post on social media as a manager, you still have to learn content creation. Understanding the different aspects of content creation and creating a compelling strategy is essential.

Don’t worry; creating content for social media platforms is easier than you think. You can make this creation easier using different tools and modern content-creating software. Ensure the creation of compelling and engaging content.

Content is the main thing that represents your brand, product, or service. So, be concise and to the point while informing your audience about your business.




• Self-Motivation

Whether working as an individual social media manager or with a team, you can only grow in this field with self-motivation. You cannot always stick to the same things and strategies while managing your company’s social media or creating content.

You must bring diversity in each impossible aspect without encouraging and motivating yourself. You can progress your career as a social media manager by considering the basic steps, no matter your level.

6 Tips to be a Successful Social Media Manager in 2024

As technology evolves daily, you must rely on more than just a few skills to become a successful social media content creator or manager. However, you can polish or master your skills by adding aspects and critical factors to your SM strategies.

If you want to introduce or grow your product on sturdy platforms such as LinkedIn, you can clearly add your product or business details. No matter the level of content creation or social media management, you can master your skills by considering the following tips;

• Understand Social Media Landscape

You'll continuously deal with different clients, audiences, and customers while working as a social media manager or content creator. Even if you have complete knowledge about SM platforms, you are still eager to learn new things to introduce changing trends and tactics on your business profiles.




• Stay Aware of Trends

As a social media manager, you must know the latest trends. No matter the type or size of that trend, it is best to follow and implement each trend in your posts to make them more engaging.

If you are running a small-scale business or recently launched a new product, following or implementing trends on your social media platforms can help to target the right audience.




• Understand Business Goals

For sure, you know about your business and product. However, you can empower your business’s social media presence with deep knowledge of business metrics. You have to understand the reason for creating content or posts.

Moreover, try to figure out the business outcomes with your set goals. This way, you can quickly predict your brand or product's downfall or success.




• Don’t Afraid of Doing Something Unexpected

No doubt, social media content creators or managers have a few concerns while dealing with small-scale businesses. But you can add more diversity to your manager role by considering all types of companies or brands. You can learn a lot about new things when dealing with companies or organisations of all sizes.

It doesn’t mean that you cannot choose large-scale companies or businesses. You can surely go for them, especially if you love working with them.




• Use Handy SMM Tools

As a social media manager, you may have to simultaneously deal with different tasks and businesses. Considering modern tools, you can make your work more exciting and accessible. These tools will help you get your job done quickly.

The handiest tools for social media managers and content creators are Grammarly, Canva, Trello and Hemmingway.




• Be Consistent and Dedicated

Social media management and content creation are all about continuous learning. To keep yourself up to date with modern knowledge and trends, you have to keep learning. Apart from teaching trends and techniques, you can also master your skills by enrolling in different training programs and certifications.

How Much Can I Make as a Social Media Content Creator?

The average salary of a social media manager in Pakistan depends on the organization, years of experience, and previous work background of application. However, on average, a social media manager can earn up to 50k-70k monthly in Pakistan.